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Monday, June 22, 2009

Modern-Style Music Videos

I've noticed that a particular style of music video that appeals to me tends to be a futuristic, robotic kind, and I think this is because I like the way it parodies how music is ever changing and getting more and more electronic. Plus, I like synths and electronic bass in music. Here are some music videos that use the futuristic theme and are successful...

Bjork: All Is Full Of Love


In this video, the focus is the slow-movement of the machinery and its connection with the subject of the music: love. But is this human love? There is a sense of entrapment and prevention as if the 'love' it trapped inside of the robots. I like the slow pace especially and the way it prevents the machine from looking threatening: it is innocent. This is not a conventional portrayal of love.

Daft Punk: Around The World


This video is interesting because it makes reference to a lot of time poeriods and even music periods: The girls in 50's swimsuits, the very 70's skeleton-suit dancers, the robots... IT seems to be looking to the past in order to make a statement about moving music and the stage we're at now. The disco-like setting is futuristic and robotic.

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