Focus Band: The Streets
1. Summarise how the image has changed/developed over time, and the music genre.
Mike Skinner, the creator and lasting member of The Streets, has always made hip-hop and garage music, but when success came in 2000, the music changed to adopt an indie feel, however always maintained many garage beats. Skinner made a point in 2008 to highlight the new "peachful, positive vibe" to his new LP, Everything Is Borrowed, in comparisson to 2006's The Hardest Way To Make An Easy Living. Skinner said that the fifth record would sound like the city of Berlin, and that the album will be "ravey".
"The final Streets album (the fifth one) will be dark and futuristic. This could not be further from the album you're about to hear, but it's what is on my mind at the moment. I feel inspired by the synthesizer exhibition we just visited in
2. Who are the fans? Do you have any sense of how the music companies have segmented the audiences? To what extent has the branding of a band been linked to target audience?
3. What marketing strategies can you identify? What kinds of stategies can you list?(above/below-the line? unexpected promo stunts? etc). List any examples of the use of synergy with other industries to promote other media/products in connection with a band/artist.
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